Interactive Map Project Research

Interactive Media:

Interactive media is just as it sounds. It is media that allows consumers to receive information at their own speed. consumers can interact with for a more interesting and enjoyable experience. It is a considerable way of advertising various media.

This form of media can be present through digital or physical ways. Most media today is present through websites, television ads, social media, mobiles, and computers. I also considered it a very effective form of media due to how popular it is used by consumers. However, you can still find things like interactive art and roller coaster based on various media as physical forms of interactive media.

Primary sources:

• Google search
• Kingston college website
• Instagram Explore page
• Interactive Youtube video
• HTTP Cookie
• Sky TV guide
• Xbox One menu

Interactive Media can be aimed toward almost everyone as it can be found nearly everywhere, on devices, on radio, on your television and even on the street. Of course, depending on the intended audience for the media itself, they’ll aim it towards that audience. However, most interactive media is used for advertising purposes and usually using the product’s audience as their own audience too. Interactive media can be for educational purposes as it can help teach people better from interactive experiences, this can also be applied to entertainment and training.

Electronics are the way forward with interactive media, as it becomes more accessible and efficient to the public. Whether it is just a simple touch screen monitor or even more. We pretty much are using interactive media every day! I’m technically using it right now!

Terms and Conditions:

This is an agreement between a service and a customer about using the service, this usually includes the privacy policy and can request that the customer is 18 or older to use said service. Also, it can be just a small disclaimer to the use of the service.

An example would be social media, most social media of today include many terms and conditions such as fair use of images, impersonations of real people, hateful speech and inappropriate topics. These usually go more in-depth when you read into them.

Privacy policy:

A privacy policy is a statement or a legal document that discloses some or all of the ways a service gathers, uses and manages a customer’s data. It fulfills a legal requirement to protect a customer’s privacy. This privacy includes searches, emails, passwords and other personal information.

The image above is a privacy policy on an anonymous questions app called Tellonym where people can anonymously ask you non-personal questions. This privacy policy is about using my information to direct advertisements that are more likely to interest me. As a customer, I can read into more detail through the blue link.

Cookies:

Also, know as HTTP Cookies, they are tiny pieces of data usually containing a unique user of you on a website. This is so when you next visit the website they can show advertisements that you are more interested to click.

As you can see in the example image, you can learn more about these cookies or agree to them. majority of people tend to exit the pop-up so advertisements aren’t personalized for them.